To celebrate the Toronto Raptors’ 30th Anniversary, we collaborated on the creative direction and design for the North Side Originals and GOAT (Greatest of All Toronto) campaigns.

North Side Originals pays tribute to the franchise’s legacy while looking ahead to what’s next. A blend of old and new school, rooted in history but built with future energy.

GOAT reframes greatness through the lens of the inspired spotlighting the Raptors’ most iconic moments and people. Elevated, timeless, and ready for the spotlight.