Caroline Shaw — aka csaw. Sport & culture branding. Founders to franchises.
AKA CSAW
Featured Work
12 years in sport, culture, and brands built to last. Independent now, working directly with founders, leagues, and franchises on identity built to scale.
(01)
Toronto Raptors 30th Anniversary
2024
Season Identity
(03)
Blackhawks Centennial
2025
Season Identity
(04)
Ontario Hockey League
2025
Visual Identity
(05)
Chicago Steel
2025
Brand Identity
2025, 2026
Visual Identity & Positioning
(02)
AFC Toronto
(06)
Canada Basketball
2024
Brand Campaign
(09)
Forever The Collectable
2023
Art Direction & Production
2025
Banner Design Program
(07)
Vince Carter Retirement
(08)
1-of-1
2025
Object & Book Design
(10)
CSAW & CO.
2013-2018
Apparel Brand
Focus.
01
Brand Identity
World-building from the ground up. A brand is more than a logo it's how you look, how you sound, and how you make people feel. I build identity systems that live across every touchpoint, evolve as you grow, and hold up under the pressure of a real business.
Visual Identity & Art Direction
02
Every season, campaign, and moment needs its own visual language—one that extends your brand without diluting it. From toolkit development to full campaign art direction, I connect concept to execution with clarity and intention.
Sport & Culture
03
Inaugural seasons. League launches. Identity built to go live in front of 20,000 people. High-stakes, high-visibility work for founders, franchises, and the moments that define a brand's first chapter.
The Reps.
Independent
Toronto
2026-Present
Creative Partner & Consultant
Toronto
Recess Creative
2023 - 2026
Partner, Creative Director
Maple Leaf Sports & Entertainment
Toronto
2022-2023
Associate Creative Director
Toronto / Vancouver
Victory Creative Group
2021-2022
Art Director
Maple Leaf Sports & Entertainment
Toronto
2019-2021
Art Director
2018-2019
Senior Designer
Toronto
Eventscape Inc.
2014-2018
Graphic Designer
Toronto
CSAW & CO.
2013-2018
Founder & Owner
