Caroline Shaw — aka csaw. Sport & culture branding. Founders to franchises.
AKA CSAW
2013 - PRESENT
WORK
Featured Work
12 years in sport, culture, and brands built to last. Independent by choice, working directly with founders, leagues, and franchises on the identity work that actually matters.
(01)
AFC Toronto Inaugural Year
(02)
(03)
(04)
Focus.
01
Brand Identity
World-building from the ground up. A brand is more than a logo it's how you look, how you sound, and how you make people feel. I build identity systems that live across every touchpoint, evolve as you grow, and hold up under the pressure of a real business.
Visual Identity & Art Direction
02
Every season, campaign, and moment needs its own visual language—one that extends your brand without diluting it. From toolkit development to full campaign art direction, I connect concept to execution with clarity and intention.
Sport & Culture
03
Inaugural seasons. League launches. Identity built to go live in front of 20,000 people. High-stakes, high-visibility work for founders, franchises, and the moments that define a brand's first chapter.
The Reps.
Toronto
Recess Creative
2023 - 2026
Partner, Creative Director
Maple Leaf Sports & Entertainment
Toronto
2022-2023
Associate Creative Director
Toronto / Vancouver
Victory Creative Group
2021-2022
Art Director
Maple Leaf Sports & Entertainment
Toronto
2019-2021
Art Director
2018-2019
Senior Designer
Toronto
Eventscape Inc.
2014-2018
Graphic Designer
Toronto
CSAW & CO.
2013-2018
Founder & Owner
