All Courts Lead to Home Court

Welcome Toronto⁠—a celebration of art, community, ball. The creative look and feel for these six nights was inspired by these 3 pillars and our campaign tagline “All Courts Lead to Home Court”. Our approach highlighted one of the Raptors leading community builders, Fred VanVleet, hands to represent Toronto’s surrounding community and a series of city courts. We also drew inspiration from the jersey creating some graphic elements to layer into the creative.